Project | Power Blade
Brand Campaign Through Athlete Storytelling
About the Brand Power Blade
Power Blade is a Chilean brand producing stand-up paddle (SUP) race boards and paddles, focused on making high-quality equipment more accessible to a broader community.
About the Brand Power Blade
Developed the campaign concept and storytelling strategy, shifting the focus from product features to athlete-driven storytelling
Identified and cast athletes aligned with the brand’s values
Led the project end-to-end, including production planning, filming, and post-production
Coordinated directly with the brand and athletes on narrative and content direction
Translated athlete stories into content that communicates:
→brand identity and values
→credibility through real performance
→a natural connection between product and lifestyle
Featured athletes such as Chris Conrey, SUP Race National Champion to strengthen credibility and reach target audiences through their existing communities
Aligned storytelling with athlete identity to convey both emotional and functional brand value
To position Power Blade as a community-driven and credible brand, using storytelling to connect with its target audience while subtly communicating product performance.
Goal of this Project
My Role
My Role
Outcome
The campaign led to a significant increase in engagement and audience reach, driven by: the credibility and visibility of the athletes, collaborative distribution across their personal channels & a strong narrative connection to the audience. The result is a social-first campaign that successfully combines brand identity, storytelling, and product communication.
“Irina is highly talented, dedicated, and exceptional at what she does. The account’s growth, the strong engagement generated by the campaign, and her strategic involvement of athletes in content distribution created a genuine connection with the audience.”
-Rodrigo PInto/ Founder of Power Blade
@powerblade_chile